Innovative ways to promote Horror:
A catchy display
I would use sensory lights. I would showcase a horror genre author on their birthday and then focus on his/her for at least a week. Neil Gaiman’s birth is November 10th and I would include his books such as Coraline, Hansel & Gretel, The Graveyard Book, The DC Universe, and Odd and the Frost Giants. I would print out the covers of the book s and put them on the floor going towards the display. I would use music as well.
I would create bookmarks and laminate them. I would put those by the display and other areas in the library. I would put information about the author on the website. If my library has twitter or facebook, he would be on that as well. I would organize a book reading of one of this books say, “The Graveyard Book”. I would have signs up throughout the library with the tag line, “All about Neil Gaiman” and then write out a quote or fact about his body of works or his life.
Incorporate integrated Advisory
I would add the movie, Coraline with the book. Also I would include graphic novels of the DC Comics. The different versions of Hansel and Gretel would be integrated also. The Thor movies and the History Channel, Vikings could be combined with Mr. Gaiman’s book, Odd and the Frost Giants.
Pitching an idea to your boss and write at least a paragraph in your prompt response
I want to spotlight horror authors on their birthday. It would be for at least a week. I would use lights and music in my display. These elements will benefit the hearing and limited sight patrons as well. I am also looking into offering a book reading of one of the author’s books. In addition, I will be creating bookmarks and displaying facts and quotes about him around the library and through social media. Oh, yes, I will be using the library’s website to promote the different authors.